I got my daughter's ears pierced at just under 6 months of age. It hurt for maybe an hour afterwards. When I would clean her ears, she just loved it! If she was flailing around on the change table, getting upset, all I would need to do is clean her earrings and she would lay perfectly still, enjoying the touch. I chose to get my daughter's ears pierced as a baby so she would not remember the pain. Also, there was alower risk of infection, since she was young enough to not be aware of what was happening, so she wouldn't be touching her ears. I got her ears pierced a the mall as the jeweler I spoke to sounded nervous. The mall stores pierce the ears of baby's all the time, so they are more experienced and comfortable with it.