"Consumer healthcare giant Johnson & Johnson (offended moms) with a recent Web video ad for its Motrin painkiller. While apparently trying to be irreverent about the pain of wearing a baby in a sling, the ad offended many mothers who savaged it on Twitter, the wildly popular "micro-blogging" site where users communicate with short "tweets" of 140 characters or less. J&J was forced to apologize on Monday."

Here is the video on YouTube. Do you find it offensive?

http://www.youtube.com/watch?v=XO6SlTUBA38

Globe and Mail article: This article discusses whether Motrin made the right decision in pulling the ad.

http://www.theglobeandmail.com/servlet/story/RTGAM.20081120.wgtweb21/BNStory/Technology/home

I think some moms are very critical and radical.

That's true that baby carriers can cause back pain.

Nothing against particular brand. It's very individual, some moms love it, some hate.